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Would offering Green Plants in my shop increase sales?
There are many factors to consider:
1) Is there a market for Green Plants?
In my market, everyday sales come from sympathy and some get well, which means I sold a lot of Peace Lilies (Spaths) with a price point starting at $50 delivered. My customers had the option of going to Walmart, Home Depot, or a garden center to get a cheaper green plant, but it still needs to be delivered, and the quality and size of green plants purchased from those retailers may not be the same as a florist would carry in their shops.
2) Do you have a good resource to purchase green plants?
Three possible sources for green plants may be your local wholesaler who provides your flowers, a local greenhouse or plant wholesaler, or a traveling bucket truck that carries green plants.
3) Where do you store your green plants in your shop?
The storage and handling of green plants takes a little pre-planning. Keep them away from the cold or extreme sunlight. Watering can be a challenge, too much water and the roots start to rot, not enough water and they will dry up and die. Bugs and insects can also be a problem so keep an eye on your plants.
4) Will they be hard to sell?
Sales can be easy, with little or no design effort than adding a bow, some leaf shine, and the enclosure card. If you want to make it special, add some fresh cut flowers or an Angel Pic, or both!
ABOUT CHARLEY HOWARD
Charley focuses on the financial aspects of being a florist in today’s environment, providing a basic understanding of sales numbers, cost of goods, labor and payroll costs, operating expenses, the cost of wire in and wire out orders, and other income such as delivery, relay fees, rebates, and commissions.
He arrived in sunny Florida from the frozen tundra of New England in 1991, to work at Kuhn Flowers in Jacksonville Florida as the controller. His prior background was construction and real estate. He also taught at the college level as Adjunct Staff for Post College and Southeastern Community College.