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Merging Multiple Facebook Pages

You've been trying to market and engage with customers on Facebook for years, often times handing this task off to your staff. The usual result of this malpractice is your shop now has split personalities on Facebook as you discover it has multiple Pages.

No problem since more is better, right? But when you conduct a search for your shop as a customer would, you'll find these pages have different totals of Likes, in different states of updating and/or project inconsistent brand messages.

The first order of business is to confirm or gain Admin control of these pages -- this is probably the most challenging part of this task as the Admin may have been an employee that did not leave on good terms and didn't add anyone else as an Admin. Most likely, this person probably still uses Facebook, so the only recourse is to make nice, and ask if they can add you as an Admin. More on this discussion here: https://www.facebook.com/business/help/community/question/?id=10209245346239772

Facebook Merge PagesNow that you have Admin rights to all your pages, you'll need to wait at least a week since Facebook does not allow new Admins to make these types of changes. After this grace period, visit: https://www.facebook.com/pages/merge

Facebook will ask you to log in using the account that is Admin for ALL these pages. Please, pay close attention to Facebook instructions displayed on this page -- we'll list them again here:

  • The Pages you merge must represent the same thing and have similar names. If you try to merge Pages that aren't similar, the Pages may be permanently unpublished.

  • Merging Pages can't be undone once you've started the process.

  • People who like the duplicate Page will be informed of the merge. This may take a few days to complete.

  • Content from the merged Page, such as posts, photos, and the username, will be deleted during the merge. Learn how to download and save your Page content

  • Likes and check-ins from both Pages will be combined and shown on the remaining Page.

As you'll notice, you only have the option to merge two pages. If you have a third, even a fourth, you'll need to repeat this process with those pages. No doubt, this is a tedious but necessary process since the goal is to provide a single, consistent presence for customers on Facebook. Good luck!

ABOUT RENATO SOGUECO

Renato is BloomNet’s Vice President of Digital Strategy and Education. He is the former Chief Information Officer (CIO) at the Society of American Florists (SAF) where he invested most his 20 years of industry experience helping floral businesses adopt and thrive leveraging technology trends such as social media, e-commerce, online advertising, shop automation and mobile. He is a frequent speaker at industry events sharing his expertise and latest technology, business and consumer trends that will impact floral business.