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Promoting Sales for Any Occasion

Flowers
 
 
 
 
 
 
 
There are several occasions we can use to promote sales!
Not only can you promote sales forFlowers and Coffee
  • Birthday

  • Anniversary

  • Get Well Soon

  • New Baby

You can also promote sales for
  • Job Promotion

  • Retirement

  • New Home

  • New Job

  • An Engagement

  • Divorce

  • Just about anything you can think of to celebrate!

Here are some ideas of Promoting the Occasion to get more sales
  1. Reminders

    Whether it's a post-card or email, remind the customer about 10 days before the occasion of a birthday or anniversary. Also, give the customer a few ideas to think about.

    Guys need all the help you can give them when having to buy for a birthday or anniversary. A "typical guy" response is, “I’ll take that one” as they point to a mannequin. Guys are also very visual, so use pictures to help them make a decision.

    Most POS / Order Entry systems have a built-in program to generate a list of birthdays and anniversaries for the month and can help with designing and sending out the email.

  2. Store Display

    Depending on how much space you have in your store, a small display for Birthday, Anniversary, and New Baby will help you promote the occasion. Maybe some Mylar balloons on display with all the various occasions will add some flair as well! (They don't need to be inflated to be effective)

  3. Advertising

    When you are running a special, get the word out about it whether in the newspaper, radio, email, or social media. Always mention “Perfect for the Birthday or Anniversary” or something to that effect. Just the mention of "Birthday" or "Anniversary" will trigger the husband to remember to give your shop a call!
     

    ABOUT CHARLEY HOWARD

    Charley focuses on the financial aspects of being a florist in today’s environment, providing a basic understanding of sales numbers, cost of goods, labor and payroll costs, operating expenses, the cost of wire in and wire out orders, and other income such as delivery, relay fees, rebates, and commissions.

    He arrived in sunny Florida from the frozen tundra of New England in 1991, to work at Kuhn Flowers in Jacksonville Florida as the controller. His prior background was construction and real estate. He also taught at the college level as Adjunct Staff for Post College and Southeastern Community College.