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  • Committed to Florists through Education, Service & Design!

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  • The Knowledge of the Network, Mailed Straight to Your Door!

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Floriology Magazine

The Knowledge of the Network, in Writing!

The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.


Printed right here in the United States, Floriology Magazine includes all of the content florists have told us they want: innovative trends, forward-thinking floral design ideas, marketing strategies for print and digital, technology insights and inspirational success stories from florists just like them, throughout the industry.

Our goal is to strengthen and build community within the floral industry by sharing practical insights, innovative approaches and best practices from fellow Florists to form profitable relationships with your customers and recapture the joy of the language of flowers.


Every issue contains feature sections, designed to educate, inspire readers and build the floral community. Back to Basics underscores the importance of fundamentals and reinforce the elementary principals of design. On the Edge shines the limelight on cutting-edge designs that feature latest industry trends, to inspire your creativity. Then, our favorite, the Owners Corner features one of our own shops, and shares highlights of an element of work they do well.

We're proud to offer educational articles and opportunities through the publication's online editions. There, you'll find the same great content, with the added bonus of videos centered on design and business, along with "tips and tricks", as well as in-depth industry success stories, industry event pictures, and more! Click on any link, and you'll be sent directly to the video or the website listed. Simple as that!

This publication is also produced on a bi-monthly basis, allowing the editors ample time to properly investigate, interview contributors and prepare the articles for our industry leading floral education magazine, and still do so without the need for paid advertising! 


Whether the topic is technology, marketing, sales or social networking, Floriology Magazine is designed to help increase your floral profitability and efficiency!

Newest Edition Sneak Peak!

Looking for a spark that can jump-start your creativity and advance your career? The answer is continuing education and in the July-August edition of Floriology Magazine we present our annual overview of educational opportunities industry-wide!

  • Check out the captivating designs of Laura Daluga, AIFD
  • Learn step-by-step techniques for crafting a beautiful bouquet from recycled/reused materials; see exciting trends for Spring & Garden 2018
  • Gain smart strategies for safeguarding your digital brand
  • Read about shop owner Jeff Gaster and his local approach to growing his business in New York City
  • Be inspired by easy tips & tricks for creating new holiday designs

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