"Innovator of the Year!"


floriology is excited to announce it’s first ever "Innovator of the Year" award.


The 2010 Winner is Kathy Harriman of Lenox Village Florist!


Click here to read the full article


By winning "Innovator of the Year" Kathy wins a Luxury Included® vacation for
two to a Sandals Resort!



Floriology is the premier magazine for today's retail Florist!


Our goal is to strengthen and build community within the floral industry by sharing practical insights, innovative approaches and best practices from fellow Florists to form profitable relationships with your customers and recapture the joy of the language of flowers.




In each issue of floriology you will find four different features designed to educate, inspire readers and build the floral community.
Innovator of the Month – Each month the floriology team seeks out the most innovative idea’s and selects a monthly winner. This section was specifically designed to engage florists to share ideas and provide the BloomNet community with original ideas that can be applied to their shop and help strengthen the floral industry.
Back to Basics – let’s go back to the beginning! In this section, we underscore the importance of fundamentals and reinforce the elementary principals of design.
On the Edge – think outside the box! This section shines the limelight on cutting-edge designs that feature latest industry trends, to inspire your creativity.
Owners Corner – the spotlight is on you! Each month, a shop owner is featured and shares highlights from an element of work they do well. Whether the topic is technology, marketing, sales or social networking, this section is designed to help increase your profitability and efficiency.




DESIGN- Explore best practices, cutting edge concepts and best selling signature arrangements


MARKETING- Reach customers where ever they are - retail, print, online social media


TECHNOLOGY- Conquer the next frontier in innovation and rejuvenate your retail store operations


PROFITABILITY- Leverage the keys of success from the best in the Industry and put it to work for you


INDUSTRY- Stay up to date on the latest news and events from around the globe


COMMUNITY- Connect, express and share ideas and insights with fellow Florists




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Click here to see

our first issue of

Floriology, October 2009