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Digital Marketing Services

The Power of Your Website

As the newest addition of services offered by Floriology, our digital marketing experts are here to help you create a comprehensive digital marketing plan that is unique to your business, and will help maximize your shop’s online presence, ultimately, converting shoppers into buyers!

Plus, we help you execute the plan through a full-service program to professionally manage your website Search Engine Optimization (SEO), Search Engine Marketing (SEM), web and social content and generate positive reviews.

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Benefits

  • Increased website clicks through strong SEO practices, ensuring your shop ranks on the first page of the search engine results page (SERP)
  • More clicks from local and mobile customers using effective search engine marketing (SEM) campaigns co-developed with Google
  • 1:1 expert coaching, reporting analysis & access to exclusive articles and FREE webinars at floriologyinstitute.com
  • More brand awareness among customers by creating engaging content on both your website and social media
  • Improve your reputation among customers by building the number of positive reviews on online references such as Google My Business and Yelp
  • #1: Attract New Business

    At the core of your digital marketing strategy is solid SEO. We load your website with relevant, local information in all the right places to attract visits from both nearby customers and those living outside your area looking to deliver flowers.

     

    With insight provided by our contacts at Google, we stay up-to-date on the most effective SEO strategies to continue building website relevance and ranking. We also regularly tweak SEO to keep you high in searches during the changing seasons and holidays.

  • #2: Stay Ahead of Competitors

    With SEO in place, we help you start a search marketing (SEM) campaign to protect your brand! Competitors will bid on geographic searches for florists in your area and even bid using your business name as a keyword name to siphon orders for searches for your shop.

     

    SEM protects your brand by displacing national advertising with your ads, drives more traffic to the website, and helps you build business segments such as weddings & funerals. We help you begin investing in SEM using Google Adwords, Bing and Facebook Ads.

  • #3: Engage Existing Customers

    Content is the most critical factor impacting SEO and SEM, confirms our Google contacts. So how can a busy florist consistently create content? We’ll share an easy process which will help you write original blog posts and repurpose it for social media. 

     

    Our experts then regularly meet with you to help maintain the content process and leverage content from our own content creative services. We also drive traffic back to your website using weekly email campaigns!

  • #4: Shoppers Become Buyers

    Customers are relying more on Ratings & Reviews when buying online. Research shows customers need to see what other people are saying about your business in products prior to making a purchase. We’ll install a system on your website to automatically gather reviews and post straight to review sites such as Google My Business and Yelp.

     

    Worried about negative reviews? We’ll keep watch, inform you of any negative references and help you turn lemons into lemonade.

Committed to Your Success!

Our primary focus is to help floral retailers leverage new digital marketing practices. So build your local brand and increase your web sales today with our Floriology Digital Marketing Services! Contact us for more information to learn how you can succeed in today's digital marketplace.

 

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